Growing an idea:
Product Design & Research
At Touchstone 3D, we believe the foundation of a great product is an intimate understanding of your customers and their needs. We call this Design Research; helping our clients identify the real problem to be solved by their product. We help you identify who the target market and users are, identify usability features, and identify potential product advantages over existing products on the market. This rigorous approach allows us to help you nail down your product’s unique characteristics that can make it competitive in the marketplace.
Once we know who needs it, why they need it, and what it should do, we can create a variety of Product Concepts. Product conceptualization is our way of helping you begin to bring your product to life. Through brainstorming, mind-mapping, and artistic sketching and drawing, we are able to rapidly help you visualize many innovative product concepts. We use an iterative process to help you narrow down these ideas until we have one concept direction. This serves as the visionary blue-print for building prototypes and moving the product into the development phase.