The Product Launch

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Product-Launch-Graphics-2-PA1 | Touchstone 3D

Course Content

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New Product Introduction & Product Development 11 Topics

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What is New Product Introduction?

Barrier to Entry

Branding and Marketing

Business Management

Product Development Mindset

Project Confidentiality

Product Development Contributors

Project Costs & Lead Times

Product Development Plan

Discovery 7 Topics

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What is Discovery?

Users and Customers

Types of Competition

Comparative Product Research Tools

Value Proposition & Perceived Quality

Actionable Design Inputs

Barrier to Entry 5 Topics

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Government Regulation

Product & User Barriers

Operational Barriers

Ideation 6 Topics

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Ideation Overview

Ideation Topics

Brainstorming Visualization

Concept Visualization

Drawing Overview

Concept Evaluation

Concept Refinement 5 Topics

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Concept Refinement Overview

Define the Sequence of Use

Build a Preliminary CAD Model

Estimate Component Size

Validate Product Size

Intro to Prototyping 3 Topics

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Prototyping Overview

CAD Modeling and Prototyping

Types of Prototypes

Fabrication Methods 14 Topics

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Fabrication Methods Overview

Economy of Scale

Low Resolution 3D Printing

High Resolution 3D Printing

Metal 3D Printing

Injection Molding

Laser, Plasma, and Water Jet Cutting

Sheet Metal Fabrication

Branding 8 Topics

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What is Branding?

Branding for New Businesses

Getting Started with a Brand Style Guide

Company and Product Naming

Aesthetic Design 4 Topics

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Aesthetic Design Overview

Branding & Aesthetics

Design Comparisons

Tools for Refinement

User Feedback 5 Topics

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User Feedback Overview

What to Get Feedback On

Types of Research

How to Get Feedback

How to Find Participants

Designing for Assemblies 10 Topics

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Assembly Overview

Assembly Management

Bill of Materials

Revision Control

Clearance and Stack Up

Design to Reduce Labor

Design to Reduce Parts

Design to Reduce Material

Ingress Protection (Water Resistance) 11 Topics

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Levels of Protection

IP Rated Components

Gaskets & Seals

Ultrasonic Welding

Conformal Coating

Working with Manufacturers 6 Topics

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Types of Manufacturers

Should the MFR Design My Product?

Engaging with a Manufacturer

Why did the MFR No Quote?

Key Items on Quotes

Conducting a Production Release

Regulatory and Certifications Overview 8 Topics

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Product Requirements Document

Product Testing

Requirement and Testing Example

Functional and Conditional Tests

FCC Certification