Dirty Larry Golf Putter Alignment Product

NAVIGATOR

DIRTY LARRY GOLF

Design a putting training aid that provides “rifle scope” accuracy for golfers

Market and User Research, Human Factors Engineering, Industrial Design, CAD Modeling, Design for Manufacturing, Packaging Design

DESIGN CONSIDERATIONS

  • Appeals to both upcoming and seasoned golfers.
  • Appears like both an instrument and dynamic sports product.
  • Provides various levels of adjustability.
  • Designed for injection molding and fast assembly.

NAVIGATOR

DIRTY LARRY GOLF

Design a putting training aid that provides “rifle scope” accuracy for golfers

Market and User Research, Human Factors Engineering, Industrial Design, CAD Modeling, Design for Manufacturing, Packaging Design

DESIGN CONSIDERATIONS

Appeals to both upcoming and seasoned golfers.

Appears like both an instrument and dynamic sports product.

Provides various levels of adjustability.

Designed for injection molding and fast assembly.

Our team worked with Dirty Larry Golf to identify their target market, create use case scenarios, iterate on the mechanical and aesthetic design, develop a brand language, create packaging and assist in the transfer to manufacturing.

Navigator Exploded View
Navigator Exploded View

Our team worked with Dirty Larry Golf to identify their target market, create use case scenarios, iterate on the mechanical and aesthetic design, develop a brand language, create packaging and assist in the transfer to manufacturing.

Navigator Package Design

The packaging for the Navigator was designed to mimic the product by using a black outer shell and a corresponding color underneath. It also features a custom vacuum formed insert to secure the Navigator in place.

 

Navigator Package Design

The packaging for the Navigator was designed to mimic the product by using a black outer shell and a corresponding color underneath. It also features a custom vacuum formed insert to secure the Navigator in place.

 

We decided to use the artwork of the box as the alignment tool during use. This ensures that the user always has it and reduces manufacturing costs.

 

Navigator Package Design and Branding
Navigator Package Design and Branding

We decided to use the artwork of the box as the alignment tool during use. This ensures that the user always has it and reduces manufacturing costs.

Navigator Putting Aid Custom Display for Trade Show

Our team helped Dirty Larry Golf prepare for tradeshows by designing and building custom displays and printing custom graphics. Upon their success, we helped transition them into mass manufacturing and set up their own in-house assembly line.

Navigator Putting Aid Custom Display for Trade Show

Our team helped Dirty Larry Golf prepare for tradeshows by designing and building custom displays and printing custom graphics. Upon their success, we helped transition them into mass manufacturing and set up their own in-house assembly line.

Navigator Putting Aid in Production
Dirty Larry Golf was featured by The Golf Digest

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