Copy of Concept Refinement Overview

Concept Refinement is the process of defining user experience and applying physical principles to your illustrated concept to create a better understanding of how it would work. Many products can look great in a conceptual illustration, but when you dig into the system architecture, they are not as straightforward as they first appeared.

Conducting concept refinement allows you to collect more meaningful feedback on the product’s usability, physical scale, and proportions.

The Development Tug of War

As you move further into product development, many people may be involved in getting your product to market. Each role in the process will be advocating for something different. The product designer’s job is to ensure that no one wins the Development Tug of War. By keeping the three values balanced, you are creating a user-focused product.