Product & User Barriers
Meet your User’s Needs
If you have a deep understanding of your user’s pain points and desires, you can build a product specifically suited for them.
Understanding your user’s needs requires market research and multiple rounds of design iteration and user feedback to hone in your product design.
Build Brand Loyalty
By building a strong brand that reflects your customers values, you can create an emotional barrier for other companies.
Consumers are attracted to consistency; they want to know what they are getting for their money. Brand recognition provides this for them, but can be hard to execute.
Create User Investment
Once a customer starts using your product, they may be inclined to keep using your product due to their initial investment. This could apply to household products like power tools with interchangeable batteries or it could apply to commercial products where it would become expensive to train staff to use a different product.
Consider developing products as a system as a way of delivering significant value and also securing your customers with their initial investment.
Protect Trade Secrets
You may decide not to disclose your invention to the patent office. Some ideas are so hard to replicate that keeping it a secret offers more protection than possible litigation.
This is more common with things like processes, recipes, or programming code.
Sometimes it’s too hard or just not reasonable to create a barrier to entry. Investing in technological advances or creating new trends is a great way to always stay ahead of your competition. You don’t need a barrier to entry if you’re always moving forward.
This requires on going development expenses and often a strong marketing and/or engineering team to lead the way.