Types of Competition

Types of Competition

There are many types of competing products and services, all of which are considered “Comparative Products”.

Direct Competition Products

Direct competition is when two companies offer similar products that address the same problem for the same market in the same way. They often share features and are price competitive. A Toyota Camry competes directly with a Honda Accord.

Secondary Competition Products

Secondary competition is when two companies offer similar products that address the same problem for the different markets in the same way. They may share some features but might not be price competitive. A Toyota Camry is secondary competition to Lexus LS.

Indirect Competition Products

Indirect competition is when two companies offer different products that address the same problem for the different markets in different ways. They may vary significantly in features and price. A Toyota Camry is indirect competition to Uber and Lyft.

Inspirational Products

Sometimes you can gain inspiration from products that address a different problem for a different market in the same way. This can be helpful when trying to address specific challenges like creating a product aesthetic, building user experiences, and solving technical problems.

Be sure not to infringe on existing patents and be aware that features you draw inspiration from may not be patentable for you without significant change. Consult your patent attorney as needed.