What is Discovery?

What is Discovery? And why do we need it?

Discovery is a critical first step of product design in which we research product opportunities, user and customer needs, competing products, and other related requirements. We use these insights to help identify critical product features, determine a value proposition, create a more desirable product, and increase the chances of financial success.

Discovery typically starts with identifying a possible product opportunity. You’ve found a gap in the market and want to figure out how to fill it. But there are many ways to do that and if you head down the wrong path without understanding what will make your product successful, you could be taking a huge financial risk.

It’s important to understand the market landscape so that you can make strategic decisions about the quality, features, appearance, brand, and price of your product.